I'm Joe Baz

Product Leader & Designer

For the last 14 years, I have facilitated product success with software companies by building teams, fostering productive cross functional collaboration and by using my expertise in UX and product design to solve complex problems. In the end, I help transform businesses through product leadership and design.See my journey: Play

I help transform businesses


Doubled Above the Fold's revenue two years consecutively, which reached approximately 1M in annual revenue.


The increase in user adoption to Fidelity's internal event planning tool.


The increase of online bookings per session on Carbonite.com after split testing.


The increase in the product’s search engine relevancy via a combination of UI and data integrity improvements.

Photo of Kenton Kline

Kenton Kline

Principal UX Designer at Verizon Terremark

Joe and Above the Fold augmented our UX efforts to help us accelerate our time to market, consistently delivering high quality user research, wireframes, and prototypes to help us develop our product faster.

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Apolinaras "Apollo" Sinkevicius

COO of Robin Powered, Inc.

Joe has exceptional listening abilities and he translates requirements to an actual product with perfection. All of this shines through in his deliverables!

And, my secret formula for success is:


  • Visit the customer early & often
  • Align products with business strategy
  • Analyze the competition & industry trends
  • Envision a multi-layered product roadmap


  • Define the problems & hypotheses
  • Envision the experience & prototype a solution
  • Validate with customers through qualitative research
  • Analyze trends, behavior & sentiment through quantitative analytics

Want to connect?

Email Me

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